6-Week Listing Strategy Program

A Listing Sitting Too Long Is Not "Just the Market." It's a Strategy Problem.

I built Sold in 30 Days to teach agents the exact system I've used for 25 years to price, prepare, launch, and sell listings — in any market.

Book Your Discovery Call See the Full Curriculum

6-Week Listing Strategy Program

A Listing Sitting Too Long Is Not "Just the Market." It's a Strategy Problem.

I built Sold in 30 Days to teach agents the exact system I've used for 25 years to price, prepare, launch, and sell listings — in any market.

Book Your Discovery Call See the Full Curriculum

Here's the listing problem nobody talks about.

48% of all listings sat on the market for at least 60 days as of August 2024 — the highest share since 2019. The typical home spent 73 days on the market in December 2025. And 18% of listings had price discounts, with 11% having three or more price cuts.

Delistings jumped 47% nationally in May 2025 from a year earlier. That's not a slow market — that's agents losing listings because the strategy was wrong from the start.

The average agent converts only 2 out of 10 listing appointments into signed agreements. Top producers? They convert 8 to 9 out of 10. The difference isn't talent — it's system.

These numbers aren't just statistics. They represent agents who are losing income, losing confidence, and losing clients — because nobody taught them how to actually lead a listing from start to sold. Every listing that sits too long costs you momentum, trust, leverage, and reputation. And in this market, you can't afford any of that.

What I see agents doing wrong — every single week.

I'm not judging. I made some of these mistakes early in my career too. But I learned — and I built a system so you don't have to learn the hard way.

Letting sellers dictate the price instead of leading the conversation
"Testing the market" with an inflated price that guarantees the listing sits
No launch strategy — just put it on MLS and hope for the best
Avoiding hard conversations about condition, repairs, and staging
No plan for when a listing stalls — just wait and hope
Generic marketing that looks exactly like every other agent's
Winging pricing conversations without data, strategy, or confidence

Agent-assisted home sales achieve a median price of $425,000 versus $360,000 for FSBO — a $65,000 gap. You have the leverage. You just need the system to use it.

What changes when you have a system.

Uncertain in pricing conversations→Confident, data-backed, and clear

Sellers control the process→You lead from the first call

Listings launch soft→Engineered momentum in the first 10 days

No plan when listings stall→A protocol for every scenario

Hoping the listing sells→Leading it to sold

80% of sellers hire the first agent they talk to. When you show up with this system, you're not just the first agent — you're the only one they need.

The full curriculum — 6 weeks that change everything.

Week 1

Mindset & Conversation Control

Before you ever walk into a listing appointment, you need to control the conversation. This week I teach you how to separate market noise from market truth, identify whether you're in a buyer's, seller's, or balanced market, read micro-market data like showing-to-pending ratios and absorption rates, and lead that first phone call so the seller trusts you before you ever meet in person.

Week 2

The First Walkthrough

Most agents treat the walkthrough like a tour. I treat it like intelligence gathering. You'll learn how to structure the walkthrough so you're listening deeply, gathering the truth about the property and the seller's motivation, and setting the stage for the 30-day plan. A prepared seller makes better decisions under pressure — and that starts here.

Week 3

Pricing & Market Shifts

This is where most agents lose. I teach dual pricing strategies — with and without repairs — based on real-time market indicators, not just comps from 90 days ago. You'll learn to read active competition, absorption rates, price per square foot, buyer demand trends, and how to have the pricing conversation with confidence instead of fear.

Week 4

The First 10 Days Strategy

This is the most important week of the program. The first 10 days of a listing determine the final outcome. I teach you how to engineer momentum — professional videography strategy, property storytelling that targets the right buyer, launch tactics that create urgency, and what to do if the market doesn't respond immediately. This is where the 'sold in 30 days' system comes to life.

Week 5

Marketing & Branding

Listings with video get 403% more inquiries. Professional photography sells homes 32% faster. Yet 60% of agents say consistent content creation is their biggest challenge. I'll show you how to market the property AND yourself with intention — so the listing stands out and the seller trusts your strategy.

Week 6

Negotiation & Closing Mastery

Getting an offer is only half the battle. I teach you how to handle offers, counteroffers, difficult agent personalities, inspection negotiations, appraisal challenges, and closing strategy — so more of your deals actually make it to the finish line. This is where experience meets execution.

This program is for you if...

You're tired of listings sitting and becoming stale
You struggle with pricing conversations and seller pushback
You don't have a real system for launching listings
You're losing listing appointments to agents who seem more prepared
You know listings would change your business, but you don't feel fully confident in that part of the game
You're ready to learn what took me 25 years to master

Not ready for the full program? Start with these free guides.

The 5 Pricing Mistakes That Are Killing Your Listings

If your listings are sitting while others are selling, you're probably making one of these five mistakes.

The 10-Day Listing Window

The first 10 days of your listing determine the final sales price. Here's why — and what to do about it.

Seller Objections That Kill Listings

Most listings don't fail because of the market. They fail because sellers enter the market with the wrong expectations.

Don't Be That Agent — Put Your Ego Aside

Most deals don't fall apart because of the market. They fall apart because of ego. Let's talk about it.

When the Other Agent Is the Problem

How to save deals without blowing up the transaction — even when the other agent is the issue.

The 7 Signs You're Still an Average Agent

A short guide for agents who want to operate at a higher level and stop learning everything the hard way.

The agents who lead listings well don't leave it to chance. They have a system.

If you're done relying on hope and ready to learn the system, book a discovery call. I'll make sure this is the right fit for your business.

Book Your Discovery Call

This call is designed to see where you are, what's keeping you stuck, and whether Sold in 30 Days is the right move for you.